Kinkelder is truly at the cutting edge of its industry: producing high technology circular saw blades, using the latest developments in coating, metallurgy and precision grinding. And because skilled technicians are hard to find, they were looking for new ways to promote themselves to potential employees. Together with the creative team of Giesbers Communicatie we directed and produced a series of portraits featuring Kinkelders own employees. These humble heroes shared their own experiences and stories on the culture and work environment of Kinkelder. These videos were all shared through social channels as well as their own recruitment website.